Pero si eso sucede en las tiendas o puntos de venta no muy lejanos de estar enviando mensajes equivocados está la publicidad de las marcas que a diario encontramos en los medios. Ahora es más fácil creerle a un perro que habla y recomienda el servicio de telecomunicaciones a una persona, seguramente, es porque el perro tiene más amigos en facebook y tiene mayor conocimiento sobre la navegación en internet. Pero, muy curioso es ver a una mujer joven cocinándole a tres hijos muy bien vestida cuando de repente llega el esposo cantando. Por favor, las mujeres de hoy ya no piensan en tener varios hijos y menos en pasársela en una oficina de cuatro paredes preparando alimentos, tendiendo camas y lavando ropa, ¿entonces, para qué estudiaron?, por favor visiten las aulas de clase de una universidad en cualquier ciudad del país y no hay que ser muy estudioso para observar que la mayoría de las asistentes son mujeres, entonces ¿Por qué no usar otros argumentos en la estrategia de comunicación?
Ante este panorama, las empresas deben buscar la forma de estudiar a los compradores de tal manera que puedan anticiparse a la demanda y ofrecerles productos o servicios ajustados a sus necesidades. Por ejemplo: los estratos 1, 2 y 3 cada vez son más interesantes desde el punto de vista del consumo para las grandes marcas; bancos, supermercados, periódicos, entre otros, están volcando su atención a este segmento de amplio crecimiento y que a pesar de una capacidad de compra reducida también demandan productos y servicios tal como lo evidencia la temática del pasado congreso de publicidad “El pueblo tiene el poder”. La mujer esta tomándose el poder con tanta fuerza que desde cargos de gerente, coordinadora, líder y hasta presidente, entre otros, son asumidos por el género femenino, de ahí la justificación de más mujeres en formación profesional. Según Ximena Peña, doctora en Economía y profesora de la Universidad de los Andes “El ideal de las colombianas sigue siendo tener pareja e hijos, pero si no pudieran tenerlo todo, privilegiarían a los hijos sobre la pareja”.
35 Comments
Toda empresa antes de prestar un servicio o de ofrecer un producto debe hacer un analisis profundo en cuanto al cliente como tal se requiere. Ya que muchas caen en el error de ofrecer sus servicios a un mercado muy reducido y su acogida no sera como la esperada. Esto nos da un claro concepto de mercado para aplicar en un manana todas estas estrategias de negocio y asi llenar las espectativas tanto del cliente como las esperadas por nosotros mismos.
Natali Rangel 1490159
Definitivamente la clave del exito es segmentar y educar o crear clientes , basados en esos terminos el exito esta practicamente asegurado , como se educa al cliente , simplemente haciendo una buena campana publicitaria y manejando una buena estrategia de comunicacion , [para mi es vital la atencion al cliente , pero e descubierto que en algunos lugares hasta no importa porque la marca esta posicionada creo yo o el mercado es demasiado grande que siempre les asegura tener clientes que les compren , pero estoy asombrado como mucha gente en el mundo no presta atencion a los clientes de buena manera aqui ni saludan y los asesores no saben que venden si no esta dentro del area que ellos atienden es una locura porque se supone que el objetivo de un vendedor de una compania es vender no importa el lugar donde sea ubicado.muy buen posteo
Leo posada
a segmentar el mercado esa es la clave
PARA PODER LLEGAR A LOS CONSUMIDORES Y VENDER SE DE DEBE REALIZAR UN ANALISIS DEL CLIENTE, APLICAR UN POCO DE PSICOLOGIA EN LAS PERSONAS,SEGMENTAR EL EL MERCADO POR MEDIO DE VARIABLES Y DE AHI DEFINIR LAS ESTRATEGIAS DE MERCADEO BUSCAR EN LOS PRODUCTOS A OFRECER Q ÉSTOS REALMENTE SATISFAGAN NECESIDADES...
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